Website Messaging & Positioning (Original Work)
A full messaging and positioning framework developed for a professional services brand. Demonstrates UX‑aligned copy, clarity of structure, and the ability to translate business objectives into audience‑appropriate language. Shows brand voice development, narrative flow, and strategic communication.
Sales Enablement Battle Card — Professional Training Sample (AWAI)
A concise, high‑clarity sales sheet designed to communicate value quickly and effectively. Demonstrates your ability to distill complex offerings into simple, persuasive messaging suitable for founders, executives, and decision‑makers.
Case Study — Professional Training Sample (AWAI)
A structured, credibility‑focused case study written to model real agency deliverables. Demonstrates narrative clarity, problem‑solution framing, and the ability to present outcomes in a professional, trust‑building format. Reflects strong long‑form organization and executive‑ready tone.
White Paper — Professional Training Sample (AWAI)
A long‑form white paper designed to simplify complex or technical subject matter for professional audiences. Highlights research synthesis, structured argumentation, and compliance‑aware writing discipline. Ideal for demonstrating your ability to handle regulated or risk‑sensitive content.
Email Nurture Sequence — Professional Training Sample (AWAI)
A multi‑email nurture sequence built around clarity, pacing, and conversion‑ready messaging. Demonstrates tone adaptability, audience awareness, and the ability to guide readers through a structured engagement journey. Shows both strategic thinking and practical execution.